http://mashable.com/2010/10/18/skittles-dazzle-the-rainbo/
Skittles UK is rolling out an Old Spice Guy-esque campaign with the launch of Dazzle the Rainbow, a challenge in which fans are asked to bury a man named David Phoenix in a vat of the sugary candy.The challenge which kicked off today at 12 noon, UK time features the ballsy Phoenix, who has announced his intention (via a series of videos) to survive being buried by more than 2 million Skittles.Skittles fans can head to Facebook today and tune into the live stream, which will cause more and more candy to rain down on Phoenix every 15 minutes. Apparently, 3.7 million
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