Oct 15, 2010

For Eventbrite, Each Facebook Share Is Worth $2.52

http://techcrunch.com/2010/10/14/eventbrite-facebook-share/
How much is a shared link on Facebook worth? For online ticketing service Eventbrite, each time someone shares a link to a paid event with their Facebook friends it results in $2.52 worth of ticket sales. In contrast, a Twitter share is only worth $0.43, and a LinkedIn share is worth $0.90. Sharing an event through email is worth $2.34, almost as much as Facebook. On average, across all social channels, each share is worth an average of $1.78 for Eventbrite.
Events are inherently social, and if you know your friends are going to go to an event you are more likely to go as well. Facebook a
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