http://www.digitaltrends.com/computing/microsoft-bing-partners-with-facebook-for-personalized-search-results/
A new option for Bing users will allow the search engine to use the Facebook "like" data to personalize search results. The goal of the collaboration between the social media giant and the search engine underdog is to create a better search experience by using the Facebook “like” data of your friends to personalize your search results. This expands the Facebook empire and gives Microsoft’s Bing a leg-up in its goal of taking market share from Google.
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