http://www.dumblittleblogger.com/2010/11/building-an-highly-converting-and-effective-facebook-campaign/
Facebook campaigns are widely used these days and account one of the highest advertising sales each year on the internet and are just behind Google Adwords. Same like Adwords you'll need to think a lot and plan before you put in your money, I've had two unsuccessful campaigns, but fortunately I had used a coupon rather than my own money, and I think most of you should while your starting off as it helps you get a touch of it before you risk your own money.
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