http://dealnews.com/features/Can-My-Sears-Be-Your-Facebook-and-Amazon-/399856.html
With an online shopping community it says is now 650,000 strong, Sears (yes, Sears) is attempting to take its social networking strategy to a new level with a redesign of its web properties and new features that allow for customized ads, local marketplace shopping and interaction with others.
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